As the old saying goes, “If a tree falls in a forest and no one hears it, does it make noise?” Do not let the same happen with your new product. This is where the content of a solid marketing plan comes to the rescue.
Here are 10 steps you can take to improve your content marketing and awareness of unity around their products.
- Determine organizational goals
Ask yourself: What is my goal, and how my content marketing plan will help me do? These are the things that need to be considered before determining their content. In this way, you can tailor your content marketing plan accordingly.
Each goal should be measurable and have a time limit within which this measurement is performed. For example, increase web traffic 25% in the January 1, 2012.
- Identify the target audience
The next step is to find out exactly who is addressing. This means researching everything related to the audience to whom it is given its content. Ask them questions, researching web traffic data and determine your demographic information, including age, gender, education, location, etc.
From there, you have to figure out what your audience is interested, both online and offline. What are you reading? What are you talking about? What are your likes and dislikes?
In this step, it is useful to think as one of its customers. Imagine that you are writing for a particular person, and tune your thought process in order to succeed. Above all, listen to what that person wants, and is not necessarily the same as you want. After all, I want to be receptive to your content.
- Develop key messages
What exactly what your audience wants / needs to hear? In general, determine what differentiates you and your product, and what will help you achieve the goals you set. The end result should be one to three main messages, each with one of five sub-messages that offer a little more detail.
- Decide on the overall content marketing strategies
There are three different types of content marketing strategies: long-term and short-form conversations (exchange).
The long format includes blogs, articles and press releases – at bottom, nothing more than a couple of sentences. Short form includes tweets, Facebook and LinkedIn status updates and graphics. Discussions and exchange includes participation in driving and conversations through blog commenting share links and comments on videos. This type of aid encourages exchanges between opinion leaders within their industry.
You can stick to one of these forms of content marketing, or you can use all three. Each is effective themselves, and are also potent when used together.
- Draft an editorial calendar
Develop a plan is one of the most important content marketing steps. However, it should be flexible. After all, things can always change.
This is where an editorial calendar comes into play and must include strategies, specific tactics, suggested headlines, deadlines contents and responsibilities assigned to them. This is a very important task, but you will feel very grateful for their hard work once it is complete – and you save time in the long run.
- Develop content
In order to even begin the marketing aspect of a content marketing plan, you need to develop content that will be used. It has to be unique and different. Back to subtly incorporate key messages and content, without been overtly selling your product. Content marketing is about creating trust through education and information, not use traditional sales tactics.
- Establish relationships
It’s time to start building a relationship with your target audience. This means leveraging existing communities, sharing and commenting on their content and establishing their own communities through various social networking platforms.
Remember, content marketing is not just about you. Like all relationships, you should try to give more than you receive. Be sure to use the 80/20 principle: 80% of the content that shares must be cured (in other words, not your own) and 20% should be your original content.
- Spreading the Word
Determine industry keywords that are not only relevant to your product, but also will generate enough interest. Search Engine Optimization (SEO) can play an important role in the investigation. For example, make sure the labels that will add to your blog will generate traffic, as this can help get it in the first place.
In addition, he spreads the word through Twitter, Facebook, e-newsletters, etc., but be careful not to force your content, where it does not belong. It may seem like you’re trying too hard, and, in turn, people may not be interested in what you have to say.
In addition, it is useful to decide which platforms you should use and how you will use effectively.
- Measure effectiveness
Although this is one of the last steps, it is one of the most important. By measuring the effectiveness of your content, you can determine if your plan needs to be altered, or if you are working in the first place.
Keep an eye on page views, retweets, likes, +1, actions, etc. All that the public can make a decision about something, you need to pay attention. Discover how well it is working – or why not work at all.
- To change the plan when necessary
If something does not work, change it. Be sure to pay attention to the results, and then use them to your advantage.
The most important thing to remember about content marketing: This is the construction of connections and improve loyalty of its audience of the product.