A few months ago, Google as a company decided to publish in his tutorial videos, one in particular that shares the 10 key points to consider when improving the SEO of any site. While this information is directed to new or smaller sites that do not exceed 50 pages or sections, it is useful to understand which are the main factors that the company used for positioning.
Then we will point out one by one positioning these tips:
1- When use the tools available in Google Webmaster is most important to activate the e-mail forwarding. With this item enabled, Google will send you emails regularly to check the author of your site and in turn will inform you of any problems that may be generated in. For example, if you cannot access if you are staying hazardous content, some sort of malware or viruses, errors or broken link.
google will warn you, so you can fix it as quickly as possible and turn the search will find that you are the rightful owner of the medium.
2- It is also important to know what the history of the domain you decided to use. A simple way to do this is to go back to webmaster tools available and investigate what are the available search keywords. If these terms are irrelevant to your niche market, over time it can be difficult positioning. Once you edit your keywords positioning, the company recommends using the Tools option Domain (daemon tools) and perform a search with your new domain to meet the above publications. For that were previously associated with a spammer site, not be positioned appropriately in Google. If so, you should make a petition for review (reconsideration request).
3- It is essential to use statistical analysis programs, in order to study the behavior of your user navigation and optimize your site regularly. Obviously, in the video we recommend the use of Google Analytics.
4- Use the “Fetch as Google Bot”( “Catch” or “Look for it” as a Google search bot) option is very important when making changes, and that by incorporating the URL to the tool, this will tell us if redirects properly for search bots and information is downloaded from them. This way you will know what type of data is used for positioning. In turn ,you will be automatically indexed all changes made to your website therefore will be available for search immediately.
5- As important as all the above points, is the design of your site. It must be easy to navigate, fast and communicative as well organized. When evaluating the design of your site, you should ask yourself the following questions: Is my site easy to navigate? Is it easy to find the necessary information? Is the content well organized?
6- Enter possibilities for action relevant to the content. In order to optimize the conversion rate is important to share that actions related to publications. Therefore provide adherence to Newsletter on a page, join social networks and sell other services in the specific section is a smart way to manage possible actions.
7- When manage sections of your blog or website, it is important that each of them has a name and description (meta description) only. In this way we are transforming our website into “friendly” to search engines. In addition to this, edit the names of all the files you use on the site, to relate to the theme: For example, if you use an image, do not let its original name, but change it by a related name.
8- Never enter your site, links, or fraudulent redirect links (backlinks link building schemes). These are usually associated with different spam and long term will be counterproductive.
9- Do not hire positioning services to ensure the immediate positioning in the top positions. These companies typically use fraudulent methods (Black-hat SEO) that eventually are detected and penalized by the search engine.
10- And finally, an important point to consider is the time it takes for your site to load. Studies show that the tolerance time is 2 seconds. So if your site exceeds that time, it is very likely that the user does not get to read your content.
Undoubtedly, Google recognizes the importance of service and legitimizes from such publications, but for those who are beginning to learn about the SEO and also for the more experienced, these tips are useful for optimization of our blogs.