The importance of having a positioning strategy
To improve the SEO of a website, it should be up to date on how search engines work, and how they manage to index millions of sites, which are then classified and sorted by criteria. This information can know if you access the best web positioning that we offer on our websites courses. We note that you need to know updates algorithms, search engine in which you want to do optimization work, and know which strategies are best suited to make the sites become more visible in the search, and thus get guaranteed SEO
It is highly recommended that a list of all SEO aspects to be evaluated on a website; This list must contain the internal factors as the web page code, keywords, anchor text and internal links; but should also include social SEO and external links on the site, with which you can get to get the Page Rank of the site increases.
Using this list, you can have a global idea about what should be the strategy to be applied to the site, to improve its ranking. Then they must begin to link the page to an analysis tool that allows to obtain data on the way the SEO of the website in the beginning, and how it began to evolve after the implementation of the campaign.
It is very important to find the best words for the site should be relevant and respect the uniqueness of the business, that is, they agree with the product or service offered on the page and the content of it. There are some techniques penalized by the search engine, and it is good to learn what to avoid falling into error to apply, because instead of mean benefits for the site, can damage the domain.
Some of these techniques include abuse of keywords, link farms, and others that are trying to fool the search engine or visitors to get traffic. The site address or URL, is of great importance when optimizing, because through it we can not only inform the user of the site, but also the search engine; therefore we must do everything possible because it is as simple and clear as possible, and that can be interpreted easily by the search engine and visitors
Another important aspect is the architecture of the site, including the design, which must be created so as to allow optimal site navigation and content; and include aspects such as site maps, checks that establish that there are no broken links, navigation menus, and internal links on the site, to make the browsing experience of visitors, much more enjoyable.
All these aspects, together of course some good content can make the SEO of a website is optimal, which will leave as a result an increase in the popularity of the site in the search engine, increased visibility, and therefore more visits.