Who does not want to occupy the first position of Google organic search cast the first stone.
When we think, develop and put into practice any strategy that uses Digital Marketing Content Marketing as one of their main ways to get traffic, SEO is an essential tool.
In order to improve the results found by users in search engines, these platforms go through frequent updates that penalize sites that use unsuitable content or that have superficial artifice.
Even Google is the best example we can give when the topic is about updates to improve the user experience. Hummingbird, Penguin, Panda and Pigeon are just some of the major updates that occurred in recent years, responsible for completely change the way the sites are positioned in Google. The latest update, called Quality Update which increased the strength of the pages you really have content on a particular topic and keyword.
Without further delay, let the point. You want to learn basic SEO tips auxiliarte able to reach the first position in the search engines?
1.DEFINITION OF WORDS
We begin our list with the most basic point of all the optimization for search engines. Without the correct definition of a keyword, your page will not have any “theme” defined. In other words, you are responsible for making your post or page to be found when a user performs a search.
Besides that, it is essential that before creating any piece of content, keyword search is made to find out which search terms greater volume and relevance have. This is also one of the factors that determine the high or low volume access to a page.
Core Tip: Before creating your page, define the keyword with a conscience.
For more information about the importance of keywords, see this post on our blog.
2.TITLE TAG (H1, H2, H3)
Tell me when was the last time you took a newspaper to read. Without lying!
With the wealth of information that the Internet enables us to find this increasingly clear that people do not spend more than a few seconds to read a story or article. We do not say that nobody reads all the information, but most are interested in titles, subtitles, lists and words in bold.
Reading becomes guided and to succeed with SEO is essential that you use a hierarchy in your posts.
H1, H2, H3 are the classifications that define the title and subtitle of your posts. It is worth remembering that the presence of the key word in your article H1 (title of the post) and another caption is an optimal device of SEO.
Neglected for many, the Meta Description is as essential as the word that defines the article. Besides being another decisive for good positioning in search engines factor, the meta description and title of publication, acts as a business card of your content.
Remember that when writing the meta description of your post is necessary:
Include the keyword
So what the reader will find that piece of content
Do not make false promises about the content
Seduce your reader
Show the user the value of content
It is worth remembering that you have a little more than 150 characters to do all that. Take the time necessary to produce a good meta description, this can make the difference when a reader to choose between your content and competition.
When you publish a new piece of content on your blog, care must be taken with the creation of the URL, which is easily understood, to facilitate the user’s life reading your articles.
URL’s see some examples of published here in Content Marketing:
Be direct and avoid extremely long and unnecessary URLs. If possible, use the key word article in the e-mail address of the post.
5.Alt Text, Images
If you think that only the content must be optimized for search engines, here we have some news: you’re missing an excellent opportunity.
Featured images, images over text, infographic, GIFs and any other images that have been included in your publications, should receive proper nomenclature. Preferably, all must contain the specific keyword post so that these are identified. Learn more about optimizing your images here.
SEO CHECKLIST OF CHAMPION – THE 5 COMMANDMENTS SEO
Now that you know the essential points, we will make a collection to store, copy, print or whatever works for you to keep these points in mind when optimizing for SEO.
Define your keyword
Information hierarchy (H1, H2, H3 …)
Defined images with ALT Text
Now that you know what to do to have good results with SEO, it’s time to implement it. Check if your blog has the correct settings. If you are not completely updated, check your posts one by one and make corrections.
I guarantee that this optimization will bring good fruits previous contents and get organic results of your blog