We say natural position when we are looking for tricks to position. The natural position is to improve care based content.
Look for natural positioning in Google. What are we?
With people seeking natural SEO positioning, but they are also looking to make it through tricks and not naturally. As my wife would say grandmother, we went “egg, bird and nest” and that can not be.
The SEO is to generate quality content that arouses interest, a website that solves a problem or a need, oriented way the user searches for that particular information and indexable by search engines. That is the SEO.
If you are looking for shortcuts to go first to Google, I give you a hint: there is none. Or rather, there are few, are not as effective, are ephemeral, pose a significant risk to your site and usually take more work to do to create value. And if you want to create value content will be your main ally in this mission.
If you’re still determined to find rapid methods that can work or not, you’re taking time to search Google “SEO black hat”, “link exchange”, “blog networks” or “articles and notes free press” because this post is not it is that. This post will techniques that will work this week and next, you will grow steadily and you will never ever receive a penalty.
1.KNOW YOUR USERS
The first thing is to know who you are going. Each public consumes information differently. For example, this post could be called “content marketing tactics for SEO”, but would be aimed at a smaller and more specialized audience and councils would be different.
To find out what people are looking for, you can help tools Google search, Google Keyword Tool and Google Trends.
Not everyone gives it a tool. If you have a website about cats, will suggest similar searches: cat videos, websites cats, pictures of cats or you can even go to synonyms like cats, for example. But perhaps you have not detected significant niches as they could be “videos to encourage” or “videos for when you’re sad.” Meet your content needs, look what they are, in what ways can express themselves, and make specific content.
In short: discover what you meet needs, how they seek, what have competition and become the brand that would like to see.
You can help by creating people to make it easier to customize the content depending on the different types of users you may have.
2.HAVE A PLAN
Content should be planned. You must have a clear and -never numerical target a specific audience exclusively Directory- and lots of ideas and eager to try.
If you do not plan your content with an editorial calendar, varying formats, specifying which type of user are directed each content and focusing to take a specific action during his visit (to give you an e-mail, read more posts, follow on Twitter, etc. ) it will be difficult to know if you’re doing right or wrong and you will depend only your intuition to move forward.
3.USE YOUR BLOG
Your blog is not only a great tool to create content that will attract Google makes posts with great natural position, but allows you to:
Generate links: If you generate easy content sharing, users will share it, including links, which will benefit the whole domain. Not everything is that the post is good, it also helps your blog to be a reliable and reputable source.
Creating relationships: It’s as simple as linking to pages. Millions of people are generating valuable content on different topics, and certainly one of them has created a resource that complements your post perfectly: I link it. Then, if you want, menciónale on Twitter, you know that talk about them and you send them.
Reinforce your brand: Doctors aesthetic appearance of your blog, to strengthen the identity of your company or your own, use the sides, the header and footer meet your goals Branding and care aspects like color palette, images that all elements are translated.
4.FRIENDS TO IN HELL
Make no mistake, getting quality links is a matter of relationships. Not only have a large group of friends and acquaintances in the middle too- online, but knowing which have an impact on the person we headed to want to follow us, linking us, be our friend.
As always let yourself see events, rids, breakfast and any other excuse pass in which bloggers or people in your niche. It will let you put a face to the people, build relationships, and this will take you to everything else.
The natural position depends largely on the impact you get on social networks, mainly because it allows establishing relations is a factor of positioning itself confirms the profile links and gives you visibility and branding. You will not get links if nobody knows about you and if your content does not have a mark to make it safe link.
And do not stay on Twitter and Facebook: Networking as Slide share or Instagram can be very useful, it depends on what sectors and what brands, and tools like Digg, Scoop it or scrapbooks can be a way to earn a remnant of traffic and links. Even niche blogs and forums can be great tools, but require more research. You will get visibility in your specific target and will be critical to capture your first followers. Do not forget them.
6.CREATE JOINT INITIATIVES
What do you like? Try to combine it with what others do. The alloys are stronger.
It may be working on a static page on all influences of a sector in Spain blog, or adjacent to yours with a similar theme niche. For example, if you talk about Social Media, why not collaborate with 5 friends to create a Tumblr with the droppings of different brands in Social Media, or WordPress with tweets paid more obvious?
It will give visibility to the margin of your blog, social profile page and allow you to escape the routine to experiment with new things.
7.RESERVE THE BEST CONTENT FOR OTHERS
If you’re going to do content, rewards those who are going to have more visibility.
If you are looking blogs and media that participate sporadically -Guest Blogging- intended to have wider reach your platform, or you reach a niche that could not reach otherwise. Then book the best content for them. If your blog you can reach 1,000 people and another 10,000, be strong in the content that you go to give more visibility.
8.RESPECT AS A TOOL SEO BRANDING
Branding is critical in SEO. If nobody knows you, nobody will look for your brand, remember that SEO traffic terms with your brand name is also natural positioning. Having a strong brand not only make people look you more, but you become a reliable source and increase the click through rate of your results and the possibilities for sharing and linking, IE, SEO benefit everywhere.
9.VIDEO, VIDEO AND VIDEO
The visual content is the most consumed in the Internet and video is king. Whether you use Instagram video or upload to YouTube videos of your products, you have to continually test formats to increase your visibility.
Mainly because videos positioned very well for themselves in highly competitive searches and because they reinforce a textual content as a post and generate more branding, authority and confidence.
There is no single winner format. Each type of target, usually has one or two favorite formats, but still a person can consume content in many ways. For example, weekends, share YouTube videos with your friends, the way to work reading an e-book, you usually consume interesting items for your profession, when you come home via Facebook and Twitter eminently eminently visually and textually before going to bed you laugh a while with Instagram, Pinterest and Vine. And if you use many formats, your audience as well.
It works different content formats and test which ones work with your audience: publishing a cartoon from time to time? Are the videos? Shocking images? Or texts as posts, Whitepapers, e-books and studies?
Varying the format will allow you to reach new audiences, loyalty to those you already read and consolidate your content strategy, discovering what works and what does not and your natural position as des grow enormously with it.
11.LET USERS HELP YOU
The users are the best way to generate content without having to do it directly: you have to manage that content and requires time and dedication, but it gives impressive results.
Comments: The comments in blogs and especially in products provide an invaluable SEO value by adding related semantic content.
Blog: If you have very loyal users wanting to talk about a topic, why not allow them to create their own blogs? You will be generating content indexable by search engines and capturing long tail traffic while loyalty them.
Forum: For pages with a large community forum can be a winning strategy. Sofeminine pages, superbly positioned on a lot of topics thanks to a very active community that is continually raising questions, offering solutions and generating discussion topics.
Questions and Answers: If you do not want to manage a forum, but you want to allow community activity, you can accept the shipment of questions and answer you, provided you are a source with authority on a subject. At the end of the day a large percentage of Google searches consist of questions.
Ambassadors: If you have users who are really in love with you, involved in everything you do and are absolutely faithful, find ways to reward and enable them to perform their work fidelizadores. From sending content before officially launch for the displayed to give them products or mention them in RRSS.
12.CREATE YOUR OWN IMAGES
If you can, you use own images and Creative Commons to be publishable with accreditation. Seriously, it’s impossible to find good images on some issues and leave the first Google Images for the concept of a post can mean that there are several bloggers for credits of the image, which is the best I have found to illustrate your text.
13.THINK IN THE DOMAIN
Force yourself to think holistically: the natural positioning no longer will the content on a page, but the entire domain. If you create a post of unicorns on a blog dedicated to Death Metal it will be much more difficult position rather than the same post in a blog child theme, no matter how good the content and very good metrics that have level page.
This does not mean you should talk about one subject, but it serves to make you aware of what your strengths and weaknesses are.
14.WORK MARK YOUR PERSONAL
Even if you invest in the brand of your blog, your own brand is also important. Invest in yourself, because maybe tomorrow your blog or your job change or even’re in another industry and other topics interest you, so you have that reputation will benefit you.
Give visibility in your publications, convert readers twitter followers, or use your reputation to increase your network of contacts are some of the best ways to become a brand for yourself and make more relevant future initiatives.
15.FIND A GOOD BALANCE BETWEEN QUALITY AND QUANTITY
Everyone will tell you that quality over quantity, but there are many occasions when high-quality content that can generate will not have enough impact, and therefore not worth spending too much time.
If you do not have contacts, or links SEO traffic is convenient that you focus on content fast and simple to make. Never mediocre, but do not try to do the Sistine Chapel in each post, because nobody will read. If you focus on long tail keywords, build relationships, ask a few links here and there, and intersperse some exceptional posts in guest blogging in a few months you’ll have a greater capacity and should move towards posts higher quality even if it means lower the amount.
Finding the balance is what distinguishes a good blogger of others.
EXTRA: DO NOT THINK TOO
Seriously, if someone made you think that SEO is complex and inaccessible not listen to him. A website without any SEO can also get an excellent natural positioning provided you have a good strategy, offer a unique and relevant content and note the importance of relationships and branding.