There are varieties of link tools that discover, analyze and report on various website links. The examples of link tools are internal site links, back links, outbound links, etc. These tools are used to find out whether any sites are linking to your website, if there are then these tools help to find which sites are linking or they can also be used to just check the working of your own linking structure. They are essential tools in your SEO campaign as backlinks are a vital contributory factor to your sites search engine ranking.
So what types of tools fall under the category of “link tools”? Well here are a few examples:
1) Link Analyzer – analysis and reports on all the outbound and internal links for a site. An important tool to check which sites you are linking to (to help ensure you are not linking to bad neighborhoods) and to help verify that your internal linking structure is sound.
2) Backlink checker – checks backlinks to your site (or your competitors!), a great deal to find out who is linking to you (or perhaps even more importantly who are linking to sites you are competing with!). As backlinks are the vital life blood of search engine ranking this is a must use tool.
3) Link extractor – in essence this tool extracts outbound links from a site into a document, can be useful to provide data for further analysis.
4) Link popularity checker – like a backlink checker but across multiple search engines, again a very useful tool for SEO.
5) Link suggestion generator – Using this tool you can search for those sites which link to other sites on the basis of a keyword of your choice like for e.g. if your keyword is SEO or Asthma then all the sites linking to SEO or asthma can be found easily. The clear advantage of this tool is that you can find out about the sites that linking to the keyword you have chosen. In addition to this these links are using relevant terms in the anchor text (which is important for SEO) as this is how they are discovered by the toll in the first place.
6) Multiple Back link checker – in essence exactly the same as a backlink checker tool but which checks multiple search engine sat once (as opposed to focusing on just one search engine for the results)
7) No Follow Finder – This tool helps you to find out those sites that use no follow tags in their links. This is useful to find out as links that use the no follow tag are not as useful for SEO purposes. This is particularly relevant if you have purchased backlinks or are involved in reciprocal linkage schemes.
Reciprocal Link Checker – These tools help to find out whether the sites are actually linking to you or not. Further, these tools can effortlessly confirm that the links are in order if have bought backlinks or if you are involved in reciprocal linkage schemes.
In summary link tools offer a range of useful functions for finding and checking a range of link types and should be in the toolbox of everyone who is interested in SEO.
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