Online marketing is more important today than it has ever been in the past. Every person uses the Internet on a daily basis. Whether it’s on their tablets, computers or on their cell phones, people are connected to the web all day, every day. Most people work in front of the computer all day and the go home and relax in front of one at the end their day. In between, they use a phone that is capable of accessing the Internet with them at all times in their pocket. In other words, everyone is on the Internet and your business should be too.
Many business owners do not understand the importance of having a significant presence on the Internet. Most owners think it is good enough to show up on a few search engines and focus more on other means of advertising. This is a mistake. To really capitalize on the tremendous potential that the Internet can offer you, you really have to invest a lot in the Internet marketing.
Online marketing offers you a ton of flexibility. You can decide exactly what type of people you want to target and how aggressively you want to do it. There are many different formats that you can use to advertise your business online. You can advertise using paid ads, through e-mail marketing or SEO or organic listings. For those that don’t know, paid advertising and organic listings are the most common types of online marketing that will bring you the best results. We will go over them for you quickly below.
Paid online advertising, often called pay per click advertising (PPC) is the quickest and most direct way to get people to land on your company’s website. One of the most widely used forms of PPC advertising involves using search engines to list your business at the top of the results for particular search terms. The beauty of pay per click advertising is that you don’t have to pay anything unless people go to your website. Anytime someone clicks on the ad you put up, you will be charged a small amount which you agree to beforehand. If they don’t click on your ad, you won’t have to pay anything. It’s a strategy that has virtually no risk which is why it is so commonly used online. It’s a much better idea than paying for ads in a newspaper ad which you have no idea who is going to see it or if anyone is even going to use your business because of it. PPC ads allow you to know exactly that.
Organic listings are hands-down the best way to advertise your business online. Most would refer to organic listings as search engine optimization (SEO) but it can apply to more than just search engines. Search engines, however, are the most commonly used tool when people are searching for something specific. With proper search engine optimization, you can get your website and business to appear at the top of the listings for particular keywords that your customers may be searching for. The result is the same as pay per click advertising, but the difference is organic listings will keep your website on the top permanently while pay per click advertising is only a temporary solution.
Regardless of your decision, if you are a business owner, you are losing a lot of business by passing on the potential that online advertising brings. Use the experts at WL marketing to get your business where you want it to go.
Joe Bob has been writing about Internet marketing for over 10 years. He worked as a copywriter for an Internet startup company and continues to give advice about his experiences working in the internet marketing industry with WL Marketing.