If you’ve been in the content marketing field for a while, you might be conscious of all the new trends and marketing techniques that are being brought up every day. However, the truth is that most of these techniques simply don’t work. Many companies look for the next big thing, but fail to realize that applying some basic marketing principles can garner much more positive results. In this article, we’re going to touch on three marketing strategies companies often overlook.
Using Engaging Visuals
There are many companies that focus on text only not knowing that it greatly limits the scope of their content. People naturally connect with visuals, and it is not uncommon to see content that consists almost completely of images these days.
However, just slapping some random stock photo next to an article won’t do it, you have to add content that is useful and engaging. A great way to do so is with infographics. While infographics aren’t as powerful as they used to be, they can still provide solid visual support and add style to an otherwise bland webpage. Explainer videos are also a great way to keep your audience engaged. Explainer videos are also a lot less expensive than people think, with companies such as Spiel Creative creating professional level videos for all budgets.
Create Engaging Content
This should be obvious to everyone, but what is engaging content exactly? Well, engaging content is usually either educational, funny, unusual or easily shareable across platforms. Social signals play a huge role in today’s SEO landscape and socially active content will do wonders for your web traffic.
According to a study by BuzzSumo, longer articles which contained images were considered more likely to go viral. Articles that were between 3000 and 10000 words long were considered optimal. Content also had to appeal to emotions, contain a list or how-to and be viewed as trustworthy by the reader. In addition, content that was shared by an influencer and promoted heavily days or even months after its original release had more chances of going viral.
While many companies have a blog these days, many of those are either outdated or simply inefficient. Many business owners also think that a blog is the end all be all of all content marketing strategies. In some cases, a blog may not even be the best place to publish content, and business owners end up wasting valuable content that doesn’t reach their audience.
For instance, if a certain post appeals to young professionals, it would be wiser to publish it on a platform where young professionals gather, such as LinkedIn. This will give more visibility to your blog and get much better results that just piling up content on your company’s blog with no rhyme or reason.
Content marketing is only efficient when done right, and by following the tips in this article, you should be able to identify some of the mistakes you’ve been making and correct them. Whatever you do, make sure that you keep your audience engaged with a variety of media, work on efficient blogging and remember to create content that is sharable and engaging.