One crucial question people new to online business ask is whether SEO is mandatory or you can still get by without it. The quick answer to this question is yes, SEO is mandatory. This doesn’t mean that quality content and good products don’t matter. SEO is simply a tool that you need if you want to fully maximize your earing potential.
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SEO Is Essential to Search Engine Rankings
Search engine rankings simply refer to how up on the list of search results you appear when people type keywords or phrases related to your industry on search engines. The internet has rendered physical borders and boundaries obsolete. It is now possible to reach potential clients from across the ocean. There are more than 900 million websites on the internet so its clear simply having a business website won’t cut it. SEO helps you to rise above the competition and have a fair chance to be seen by your audience.
Search Engines Penalize Websites
Google is undoubtedly the most famous search engine and it is for only this reason it is used as an example here. Google prefers organic traffic, which simply means that your SEO shouldn’t be about stuffing keywords to appear high on the list for relevant results. Even if you ignore SEO completely, you could still get penalized. The traffic that you somehow managed to get without SEO could be at risk of dwindling in preference to other website that takes SEO more seriously. It is often a case of damned if you do and damned if you don’t. The first step to avoid penalties is to incorporate SEO to your website or online presence. Next, hire an expert who understands Google algorithms and keeps up to date so you are not inadvertently penalized.
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Boost Sales and Conversions
Lastly, some would argue that the main reason why SEO is indispensable is its success at driving conversions and sales. It is possible to find out what your target market is searching for on the internet and use this information to tailor your website to their needs. A search optimization expert will include a strong call to action, which nudges your visitors to perform a certain action such as sign up for your newsletter or purchase a product or service.
The importance of SEO cannot be downplayed by any means. Search engine optimization is a necessity that could make all the difference in the success of your business bot online and offline.