Linkbaiting Can Help You Reel In Any Potential Customers (Part 1)
Linkbait is a technique not a strategy, it involves creating web content for the specific, primary purpose of getting links pointed to your website. There are of course other areas where linkbait can be useful, but ultimately it’s about links.
Google has made the getting of links pointed to your website essential for ranking in their search engine, because of this it is essential to acquire quality links and the more the better. Some websites buy links from other websites, but Google have said they will take action against manipulation of the search ranking through the purchase of links, although things get a little fuzzy though when you start defining what it is to actually “buy a link”. Buying links of course does have it’s own problems, which can be discussed at another time.
Which is why in this day and age, linkbait is so important to enable you to succeed with your online marketing plan. If you are looking to reduce your monthly PPC spend and boost your organic listings then linkbait is absolutely something you should consider.
This sounds great, but hold off for a while as there are some serious issues to consider.
What is linkbait really about?
Linkbaiting is about getting other people to do something, it’s about persuading them to link to the web content you want them to.
It would seem to have less to do with search engine optimisation and programming and more to do with publishing. A specific kind of publishing that straddles tabloid newspapers, billboard advertising, the front covers of popular magazines and if you are of a certain generation, the album covers of long playing records. You can hear it now, all 20 something’s a trifle confused and thinking that their music all came out of an iPhone.
Attention
It’s about getting attention, users of the World Wide Web tend to surf at the speed of thought and at any one instance they have to ability to go anywhere else on the web in a few clicks. You need to get their attention with something that is going to stop them still in their tracks and consume exactly what you have on offer. An engaging headline will do this, but domain context and niche relativity are also important.
You really need to engage a company who are passionate about their web design and SEO.Get this right and you could well be on your way to running a very successful website and business.
